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IPO PROCEDURE IN DETAILS

An IPO is a complex and time-consuming Process


IR CONSULT is one of the most experienced and independent IPO advisors in Germany. Our specialty is an integrated IPO consulting which combines professional IPO advisory with the pre-IPO communication, perfectly tailored to suit the specific target group. We are proud of many years of experiences (since 1987) and almost 100 successfully supported going public of all our team members. 


For structuring enhancement reasons, we subdivide the entire IPO process in 7 individual steps and wish to highlight not to forget the post-IPO investor relations:


1. Flotation eligibility check (http://www.boersenreif.com/):

        external data:

             market and competition environment

             peer group analysis

             stock market situation e.g. investor wishes existing at the given time

        internal data:

             organization, legal structure, etc.

             management, accounting, controlling

             product and production analysis

             business plan

             strengths/weaknesses analysis

2. Establishment of the necessary teams:

            comprising internal and external specialists,

            notably in the fields accounting, law, technology and communications

            preparations for data procurement and a data room

3. Corporate analysis, fact book, bank exposé:

            placement concept (shares, segment, free float etc.)

            in-depth fact book (http://www.fact-book.de/)

            with an evaluation, reasons for the IPO and investment case

            from which an extract is taken for use as a bank exposé

4. Selection of consortium:

            pre-selection based on specialist know-how and track record

            'beauty contest' with subsequent selection of syndication leader

            negotiations, contracts and mandates

5. IPO communication, pre-IPO investor relations:

            ‘beauty contest' with selection

            positioning and concept for the specific target groups concerned

6. IPO preparations:

            kick-off with detailed schedule and remit allocation

            in-depth due diligence

            details relevant to the IPO (number of shares, stock market segment, etc.)

            securities prospectus and admission to listing

            commencement of communication activities

            preparation of the presentation of the 'equity story'

7. IPO phase:

            syndicate analyst and sales meeting

            press meetings and start of marketing

            pre-marketing and road show

            IPO conference

            placement, allocation and first quotation


Please do not forget the start on-going investor relations immediately after the IPO (http://www.ir-consult.com): 

            mandatory measures:

                 publications

                 quarterly reports

                 annual report

                 IR pages in the internet 

            optional measures:

                active press work with final results press conferences

                 fundamental investor relations with fact book

                    (http://www.fact-book.de/)

                analyst meetings and road shows

                 permanent optimization due to funds analysis and IR checks

                 Product Information Documents (PRIIP)


As such, the above is only an example of what can be done as the list has to be drawn specifically to suit each individual company. It does however give an indication as to the complexity of the IPO process, the realization of which takes on average a good 12 months.


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ADRESS
IR CONSULT (BOERSENREIF.com)
Am Kirschenberg 43
61239 Ober-Moerlen (nearby Frankfurt/Main)
Germany 

CONTACT
Alexander Vollet, CEO
Email: post@ir-consult.de
Phone : +49 - 6002 - 92042
Mobile: +49 - 172 - 688 4341

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